ENGLEWOOD CLIFFS, N.J., Jan. 11, 2021 — LG Electronics (LG) is once again making its presence known in the fast-growing global esports industry with a partnership with Gen.G Esports (Gen.G), one of the biggest esports organizations in the world. Gen.G and LG will collaborate to further develop the esports scene internationally with the help of LG’s category-leading UltraGearTM gaming monitors.
Ranked sixth in Forbes’ list of The Most Valuable Esports Companies 2020, Gen.G owns and operates eight professional teams from the United States, South Korea and China – widely considered important esports markets in the world – with each team specializing in a massively popular multiplayer game such as League of Legends, Overwatch and PlayerUnknown’s Battlegrounds. Gen.G also runs the Gen.G Global Academy that provides innovative esports education programs and fosters the development of future gaming and esports industry leaders through the Gen.G Foundation.
LG has already garnered a strong reputation among gamers for its impressive line of UltraGear gaming monitors. The partnership with Gen.G allows LG to demonstrate its support for the gaming community, especially among Millennials and Generation Z. LG’s market-leading UltraGear monitors offer the picture quality, speed and features needed to get the most out of the latest PC and console titles with the world’s first 4K resolution display and Nano IPS display technology with a Gray-to-Gray (GTG) response time of 1ms.*
“With a young and dynamic brand such as LG UltraGear as our partner, we look forward to providing the ultimate gaming experience to not just professional players but to gaming fans across the globe,” said Chris Park, CEO of Gen.G Esports. “Based on our common objectives and values, I’m excited about the diverse possibilities this collaboration will deliver to our fans and customers.”
“This partnership gives LG the opportunity to actively supporting the gaming community while our stellar 2021 LG UltraGear lineup will allow Gen.G’s elite players to perform at their very best,” said Jang Ik-hwan, Senior Vice President and Head of the IT Business Unit of LG Electronics Business Solutions Company. “We’re proud to play a role in fueling the growth of the exciting world of esports and delivering the ultimate gaming experience through our exceptional gaming monitors.”
Visitors to LG’s CES® 2021 virtual showroom from January 11-14 will be able to experience first-hand LG’s 2021 lineup of UltraGear gaming monitors. Follow other CES announcements from LG on social media using #LGCES2021 and #CES2021.
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* Model 27GN950
About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $53 billion global innovator in technology and manufacturing. In the United States, LG sells a wide range of innovative home appliances, home entertainment products, mobile phones, commercial displays, air conditioning systems, solar energy solutions and vehicle components. The “Life’s Good” marketing theme encompasses how LG is dedicated to people’s happiness by exceeding expectations today and tomorrow. LG is a 2020 ENERGY STAR® Partner of the Year-Sustained Excellence. www.LG.com.
Established in 2017, Gen.G is the only major organization that owns and operates top teams in China, South Korea and the United States. Ranked no. 6 in the inaugural Forbes list of the “World’s Most Valuable Esports Companies,” Gen.G’s core mission is to help fans and athletes use the power of gaming and esports to get ahead in and beyond the competition. The company has quickly become a commercial and thought leader, building a global, inclusive and cross-cultural future for sports entertainment. More information about Gen.G esports and its teams can be found at this link.
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